What are some brands that failed at rebranding?
An example of an AI chatbot conversation about brands that failed during rebranding efforts.
What are some brands that failed at rebranding?
Several brands have faced challenges during rebranding. For instance, Gap's logo change in 2010 was met with public backlash, leading them to revert to the original logo within a week.
What about Tropicana? I heard they had a rebranding issue too.
Yes, Tropicana's 2009 rebranding resulted in a 20% drop in sales. Consumers found the new packaging confusing and less appealing.
Were there any other notable examples?
Absolutely! PepsiCo's Tropicana and Gap are just a couple. Another example is the New Coke fiasco in the 1980s, which was quickly abandoned after negative consumer feedback.
What can brands learn from these failures?
Brands can learn the importance of consumer feedback, maintaining brand identity, and testing changes before a full rollout.
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