How are brands leveraging technology in their marketing strategies?
Many brands are using technology to enhance customer engagement, personalize experiences, and streamline operations.
Can you give me some specific examples?
Sure! Brands like Nike use apps for personalized workouts, while Starbucks uses mobile ordering to enhance convenience.
What about social media? How are brands using it?
Brands utilize social media for targeted advertising, customer interaction, and building community through engaging content.
Are there any brands that have failed in their tech initiatives?
Yes, some brands like Blockbuster struggled to adapt to digital streaming, which led to their decline.
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