What are some examples of culturally relevant ads?
Culturally relevant ads resonate with specific cultural groups. For instance, Nike's "Dream Crazy" campaign featured Colin Kaepernick, addressing social justice.
Can you give me more examples?
Sure! Another example is Coca-Cola's "America the Beautiful" ad, which showcased diverse cultures singing the song in different languages.
Why is cultural relevance important in advertising?
Cultural relevance helps brands connect with their audience, fostering trust and loyalty by showing understanding and respect for their values.
How can brands create culturally relevant ads?
Brands can create culturally relevant ads by conducting thorough research, collaborating with diverse creators, and ensuring authentic representation.
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