What are some examples of culturally sensitive advertising?
Culturally sensitive advertising respects and acknowledges cultural differences. For example, Nike's "Equality" campaign promotes inclusivity.
Can you give me another example?
Sure! Coca-Cola's "Share a Coke" campaign personalized bottles with common names from various cultures, making it relatable.
What should brands avoid in culturally sensitive advertising?
Brands should avoid stereotypes, cultural appropriation, and misrepresentation to ensure their messages are respectful.
How can a brand ensure its advertising is culturally sensitive?
Brands can conduct thorough research, involve diverse teams, and seek feedback from cultural representatives before launching campaigns.
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