What are some examples of demographic segmentation?
An example of an AI chatbot conversation about demographic segmentation in marketing.
What are some examples of demographic segmentation?
Demographic segmentation divides the market based on characteristics like age, gender, income, and education.
Can you give me specific examples of how companies use this?
Sure! For instance, a luxury brand targets high-income individuals, while a toy company focuses on families with children.
What about age groups? How do companies segment by age?
Companies often create products for specific age groups, like marketing video games to teens and retirement plans to seniors.
Are there any other factors besides age and income?
Yes, companies also consider factors like marital status, occupation, and education level for more targeted marketing.
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