What are some examples of diversification in business?
Diversification in business refers to the strategy of entering into new markets or industries. For example, a tech company like Apple diversifying into streaming services with Apple TV+.
Can you give me more examples?
Sure! Another example is Amazon, which started as an online bookstore and diversified into cloud computing with AWS and grocery with Whole Foods.
What are the benefits of diversification?
Benefits include risk reduction, increased market share, and the potential for higher profits by tapping into new customer bases.
Are there any risks associated with diversification?
Yes, risks include overextension, dilution of brand identity, and potential losses in unfamiliar markets.
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