What are some examples of failed brand collaborations?
Some notable examples include the collaboration between Pepsi and Kendall Jenner, which faced backlash for being tone-deaf.
Why did the Pepsi and Kendall Jenner collaboration fail?
The ad was criticized for trivializing social justice movements, leading to public outrage and a quick retraction.
Are there any other famous failures?
Yes, another example is the collaboration between Gap and Kanye West, which was poorly received and ended abruptly.
What can brands learn from these failures?
Brands can learn the importance of understanding their audience and ensuring that collaborations align with their values.
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