What are some examples of failed crisis communication?
Some notable examples include BP during the Deepwater Horizon oil spill and United Airlines' passenger removal incident.
What went wrong in the BP oil spill communication?
BP's initial response was slow and lacked transparency, which damaged their credibility and public trust.
How did United Airlines handle their crisis?
United Airlines faced backlash for their poor handling of a passenger removal, with a tone-deaf response that escalated the situation.
What can companies learn from these failures?
Companies should prioritize transparency, timely communication, and empathy to maintain trust during crises.
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