What are some examples of failed design iterations?
Some notable examples include the Apple Maps launch in 2012 and the New Coke formula in the 1980s.
What went wrong with Apple Maps?
Apple Maps had numerous inaccuracies, missing features, and poor navigation, leading to public backlash.
And what about New Coke?
New Coke was a reformulation that alienated loyal customers, leading to its quick withdrawal and return to Classic Coke.
Are there any lessons learned from these failures?
Yes, they highlight the importance of user feedback, market research, and maintaining brand loyalty during changes.
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