What are some examples of failed diversity campaigns?
Some notable examples include Pepsi's 2017 ad featuring Kendall Jenner and H&M's 'Coolest Monkey' hoodie.
Why did those campaigns fail?
They failed due to a lack of genuine understanding of the issues, leading to backlash and accusations of insensitivity.
What can companies learn from these failures?
Companies can learn the importance of authentic representation and the need for thorough research before launching campaigns.
Are there any successful diversity campaigns to compare?
Yes, campaigns like Dove's 'Real Beauty' and Nike's 'Equality' have been praised for their authenticity and positive messaging.
How can I ensure my campaign is successful?
Engage with diverse communities, conduct thorough research, and prioritize authenticity in your messaging.
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