What are some examples of failed marketing campaigns?
An example of an AI chatbot conversation about failed marketing campaigns and their lessons.
What are some examples of failed marketing campaigns?
Some notable examples include the New Coke launch in 1985 and Pepsi's Kendall Jenner ad. Both faced backlash.
What went wrong with the New Coke campaign?
The New Coke campaign failed because it altered a beloved product, leading to consumer outrage and nostalgia for the original.
Were there any positive outcomes from these failures?
Yes, companies often learn valuable lessons about consumer preferences and brand loyalty, which can inform future strategies.
Can you give me more examples of failed campaigns?
Sure! Other examples include the Gap logo redesign in 2010 and the McDonald's 'I'm Lovin' It' campaign in some markets.
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