What are some examples of failed viral marketing campaigns?
An example of an AI chatbot conversation about failed viral marketing campaigns.
What are some examples of failed viral marketing campaigns?
Some notable examples include Pepsi's Kendall Jenner ad, which was criticized for trivializing social justice movements.
What went wrong with the Pepsi ad?
The ad was seen as tone-deaf and insensitive, leading to public backlash and a quick withdrawal of the campaign.
Can you give me another example?
Sure! The 'New Coke' launch in 1985 is another classic failure, as it alienated loyal customers who preferred the original formula.
What lessons can marketers learn from these failures?
Marketers should ensure their campaigns resonate with their audience and avoid controversial topics unless handled sensitively.
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