What are some examples of framing in advertising?

What are some examples of framing in advertising?

Framing in advertising refers to how information is presented to influence perception. For example, a car ad might frame a vehicle as 'eco-friendly' by highlighting its fuel efficiency, while downplaying its price.

Can you give me more specific examples?

Sure! One example is a food ad that frames a product as 'low-fat' to attract health-conscious consumers, even if it's high in sugar. Another is a luxury brand that frames its products as exclusive to create a sense of prestige.

How does framing affect consumer behavior?

Framing can significantly impact consumer behavior by shaping perceptions and emotions. For instance, positive framing can lead to increased interest and purchases, while negative framing might deter consumers.

Are there any famous campaigns that used framing effectively?

Yes! The 'Got Milk?' campaign effectively framed milk as essential for a healthy lifestyle, leading to increased sales. Another example is Nike's 'Just Do It,' which frames exercise as empowering.