What are some examples of ineffective sponsor engagement?
Ineffective sponsor engagement can include lack of communication, unclear expectations, and minimal involvement in events.
Can you give me a specific example?
Sure! One example is a sponsor who only provides funding but doesn't participate in any promotional activities or events.
What are the consequences of this kind of engagement?
Consequences can include poor brand visibility, lack of connection with the audience, and ultimately, a failed partnership.
How can sponsors improve their engagement?
Sponsors can improve engagement by actively participating in events, communicating regularly, and aligning their goals with the event's objectives.
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