What are some famous examples of localization failures?
An example of an AI chatbot conversation about localization failures in marketing and product adaptation.
What are some famous examples of localization failures?
One famous example is when Pepsi's slogan "Come Alive with Pepsi" was translated in China as "Pepsi brings your ancestors back from the grave."
That's hilarious! Are there any other notable examples?
Yes! Another example is the launch of the Ford Pinto in Brazil, where 'Pinto' is slang for 'small male genitals.'
Wow, I had no idea! What about food products?
Absolutely! KFC's slogan "Finger Lickin' Good" was translated in China to "Eat your fingers off." Quite a difference!
Localization seems really tricky. How can companies avoid these mistakes?
Companies can avoid these mistakes by conducting thorough market research, hiring local experts, and testing translations with native speakers.
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