What are some examples of narrative arcs in advertisements?

What are some examples of narrative arcs in advertisements?

Narrative arcs in ads often follow a structure like setup, conflict, and resolution. For example, the 'Share a Coke' campaign shows people finding personalized bottles, creating a sense of connection.

Can you give me another example?

Sure! The 'Always #LikeAGirl' campaign starts with a setup of stereotypes, presents the conflict of gender bias, and resolves by empowering girls to redefine the phrase.

What makes these narrative arcs effective?

These arcs are effective because they engage emotions, create relatable scenarios, and often lead to a memorable resolution that resonates with the audience.

Are there any ads that use a non-traditional narrative arc?

Yes, some ads use non-linear storytelling or circular narratives. For instance, the 'Guinness Surfer' ad starts with the climax and then reveals the journey, keeping viewers intrigued.