What are some effective narrative marketing campaigns?
Some effective narrative marketing campaigns include Nike's 'Just Do It' and Coca-Cola's 'Share a Coke'. They tell compelling stories.
Can you give me more details about Nike's campaign?
Nike's 'Just Do It' campaign focuses on personal empowerment and overcoming challenges, inspiring customers to take action.
What made Coca-Cola's campaign successful?
Coca-Cola's 'Share a Coke' campaign personalized the experience by replacing its logo with popular names, creating a personal connection.
Are there any recent examples of narrative marketing?
Yes, brands like Apple and Airbnb have launched recent campaigns that focus on storytelling to connect with their audiences.
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