What are some examples of personalization in e-commerce?
Personalization in e-commerce can include tailored product recommendations, personalized email marketing, and customized landing pages.
Can you give me an example of tailored product recommendations?
Sure! For instance, if a customer frequently buys running shoes, the website might suggest new arrivals in running gear or related accessories.
How does personalized email marketing work?
Personalized email marketing uses customer data to send targeted messages, like special offers based on past purchases or browsing history.
What about customized landing pages?
Customized landing pages change content based on user behavior, showing products or promotions that align with their interests.
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