What is pure bundling in marketing?

Can you explain what pure bundling is in marketing?

Sure! Pure bundling is a marketing strategy where products are only sold as a package, not individually.

What are some advantages of using pure bundling?

Some advantages include increased sales volume, simplified purchasing decisions, and enhanced perceived value.

Can you give me an example of pure bundling in real life?

Absolutely! A common example is software suites, like Microsoft Office, which are sold as a bundle rather than individual applications.

Are there any disadvantages to pure bundling?

Yes, disadvantages can include limiting customer choice and potentially alienating customers who only want one product.