What are some examples of qualitative data?
An example of an AI chatbot conversation about qualitative data types and examples.
What are some examples of qualitative data?
Qualitative data refers to non-numerical information that describes qualities or characteristics. Examples include interview transcripts, open-ended survey responses, and observational notes.
Can you give me specific examples from research?
Sure! In a study on consumer behavior, qualitative data might include customer interviews discussing their feelings about a product or focus group discussions.
How is qualitative data collected?
Qualitative data can be collected through methods like interviews, focus groups, observations, and open-ended survey questions.
What are the advantages of using qualitative data?
Qualitative data provides in-depth insights, captures complex phenomena, and helps understand the context behind quantitative findings.
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