What are some examples of segmentation in different industries?
Segmentation is crucial for targeting specific audiences. In retail, for example, customers can be segmented by demographics, such as age and income.
Can you give me more examples from the healthcare industry?
Sure! In healthcare, segmentation can be based on patient needs, such as chronic illness management or preventive care.
What about the technology sector?
In the technology sector, companies often segment users by usage patterns, such as casual users versus power users.
How does segmentation benefit businesses?
Segmentation allows businesses to tailor their marketing strategies, improve customer satisfaction, and increase sales by targeting specific groups.
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