What are some successful email campaigns by authors?

What are some successful email campaigns by authors?

Many authors have successfully used email campaigns to engage their readers. For instance, author Joanna Penn sends regular newsletters that include updates, writing tips, and exclusive content.

Can you give me more examples?

Sure! Another example is Neil Gaiman, who often shares personal stories and insights in his emails, creating a strong connection with his audience.

What strategies do they use in these campaigns?

Successful authors often use strategies like segmenting their audience, providing valuable content, and including clear calls to action to boost engagement.

How often should authors send these emails?

It's generally recommended that authors send emails at least once a month to keep their audience engaged without overwhelming them.