What are some successful examples of brand adaptation?
An example of an AI chatbot conversation about successful brand adaptation strategies.
What are some successful examples of brand adaptation?
Some successful examples include Netflix transitioning from DVD rentals to streaming, and LEGO expanding into video games.
Can you tell me more about how Netflix adapted?
Netflix recognized the shift in consumer behavior towards streaming and invested heavily in original content, which attracted new subscribers.
What about LEGO? How did they adapt?
LEGO adapted by diversifying their product line to include video games and movies, appealing to a broader audience.
Are there any other brands that have successfully adapted?
Yes, brands like Apple and Coca-Cola have also successfully adapted by innovating their products and marketing strategies.
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