What are some successful brand rebranding examples after a crisis?

What are some successful brand rebranding examples after a crisis?

One notable example is the rebranding of Domino's Pizza after their 2009 crisis. They acknowledged quality issues and revamped their recipes, which significantly improved their public image.

Can you tell me more about how they approached their rebranding?

Domino's launched a campaign called 'Oh Yes We Did' where they openly admitted their past mistakes and invited customers to try their new pizza. This transparency helped rebuild trust.

Were there any other brands that successfully rebranded after a crisis?

Yes, another example is BP after the Deepwater Horizon oil spill. They focused on sustainability and invested in renewable energy to reshape their image.

What strategies do brands typically use for rebranding after a crisis?

Brands often use transparency, customer engagement, and a focus on quality improvements. They may also invest in new marketing campaigns to shift public perception.