What are some successful cross-media projects?
Some successful cross-media projects include 'The Walking Dead' franchise, which spans TV, comics, and video games.
Can you give me more details about 'The Walking Dead'?
Sure! 'The Walking Dead' started as a comic series, then became a hit TV show, and later expanded into video games and merchandise.
What other examples are there?
Another example is 'Harry Potter', which includes books, movies, video games, and a theme park, creating a rich universe.
How do these projects engage their audiences?
They engage audiences by creating immersive experiences across different platforms, allowing fans to interact with the story in various ways.
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