What are some successful examples of cross-media storytelling?
Some successful examples include 'The Dark Knight' campaign, 'The Walking Dead' transmedia experience, and 'Coco' with its interactive elements.
Can you explain how 'The Dark Knight' campaign worked?
Sure! The campaign included viral marketing, alternate reality games, and interactive websites that engaged fans before the movie's release.
What about 'The Walking Dead'? How did they use cross-media storytelling?
'The Walking Dead' utilized comics, TV series, video games, and webisodes to create a rich, interconnected universe that expanded the story.
Are there any recent examples of cross-media storytelling?
Yes! Recent examples include 'Stranger Things' with its immersive experiences and 'Star Wars' with its extensive multimedia storytelling.
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