What are some successful examples of diversification in business?
Successful diversification examples include Amazon expanding from books to various products, and Disney branching into theme parks.
Can you explain how Amazon's diversification strategy worked?
Amazon started as an online bookstore and gradually diversified into electronics, cloud computing, and streaming services, leveraging its existing customer base.
What about Disney? How did they diversify?
Disney diversified by acquiring Pixar, Marvel, and Lucasfilm, expanding its brand into movies, merchandise, and theme parks.
Are there any risks associated with diversification?
Yes, risks include overextension, dilution of brand identity, and potential losses in unfamiliar markets.
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