What are some successful examples of real-time marketing?
An example of an AI chatbot conversation about successful real-time marketing strategies.
What are some successful examples of real-time marketing?
One great example is Oreo's "Dunk in the Dark" tweet during the 2013 Super Bowl, which went viral.
What made that campaign so effective?
It was timely, relevant, and leveraged the event's unexpected power outage to engage with the audience.
Can you give me another example?
Sure! The ALS Ice Bucket Challenge in 2014 was a viral campaign that raised awareness and funds for ALS.
How did they manage to create such a buzz?
They encouraged participation through social media, making it fun and challenging, which led to widespread sharing.
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