What are some successful transmedia marketing campaigns?

What are some successful transmedia marketing campaigns?

Some successful transmedia marketing campaigns include the "The Dark Knight" campaign, which used various media to build anticipation, and "Coca-Cola's" Share a Coke campaign that engaged consumers across platforms.

Can you tell me more about the "The Dark Knight" campaign?

Sure! The Dark Knight campaign included viral marketing, interactive websites, and alternate reality games that engaged fans and expanded the story beyond the film.

What made these campaigns effective?

These campaigns were effective because they created immersive experiences, encouraged audience participation, and utilized multiple platforms to reach a wider audience.

Are there any recent examples?

Yes! Recent examples include the "Stranger Things" campaign, which used social media, merchandise, and events to engage fans and promote the series.