What are some examples of successful vision and mission statements?

What are some examples of successful vision and mission statements?

Successful vision and mission statements clearly define a company's purpose and aspirations. For example, Google's mission is "to organize the world's information and make it universally accessible and useful." Their vision is "to provide access to the world's information in one click."

Can you give me another example?

Sure! Nike's mission statement is "to bring inspiration and innovation to every athlete in the world." Their vision emphasizes a world where everyone can be an athlete.

What makes a vision statement effective?

An effective vision statement is clear, inspiring, and future-oriented. It should resonate with both employees and customers, providing a sense of direction.

How often should companies update their mission statements?

Companies should review their mission statements regularly, ideally every few years, to ensure they align with current goals and market conditions.