What are some examples of targeted advertising?
Targeted advertising involves delivering ads to specific audiences based on their behavior and preferences. For example, if someone frequently searches for hiking gear, they might see ads for outdoor equipment on social media.
Can you give me more specific examples?
Sure! One example is Facebook ads that target users based on their interests, like travel or fitness. Another is Google Ads, which show products related to recent searches.
How do companies determine who to target?
Companies use data analytics to track user behavior, demographics, and interests. They analyze this data to create detailed customer profiles.
Is targeted advertising effective?
Yes, targeted advertising is generally more effective than traditional advertising because it reaches users who are more likely to be interested in the product.
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