What are some examples of targeting in marketing?

What are some examples of targeting in marketing?

Targeting in marketing involves identifying specific groups of consumers to tailor your messages. Examples include demographic targeting, geographic targeting, psychographic targeting, and behavioral targeting.

Can you explain demographic targeting?

Demographic targeting focuses on characteristics like age, gender, income, and education level to reach specific audiences.

What about psychographic targeting?

Psychographic targeting segments audiences based on their interests, values, lifestyles, and personality traits.

How does behavioral targeting work?

Behavioral targeting analyzes user behavior, such as browsing history and purchase patterns, to deliver personalized ads.

Can you give me an example of geographic targeting?

Sure! A local restaurant might use geographic targeting to send promotions to users within a specific radius of their location.