What are some examples of targeting in advertising?

What are some examples of targeting in advertising?

Targeting in advertising refers to the strategies used to reach specific audiences. Examples include demographic targeting, where ads are shown based on age, gender, or income; geographic targeting, which focuses on users in specific locations; and behavioral targeting, which uses online behavior to tailor ads.

Can you give me a specific example of demographic targeting?

Sure! A clothing brand might target ads for women's apparel specifically to women aged 18-35, using platforms like Instagram where this demographic is most active.

What about geographic targeting?

An example of geographic targeting would be a local restaurant running ads only to users within a 10-mile radius of its location, promoting a special offer.

How does behavioral targeting work?

Behavioral targeting works by analyzing users' online activities, such as websites visited or products viewed, to serve them relevant ads. For instance, if someone frequently visits travel sites, they might see ads for vacation packages.