What are some examples of targeting in different industries?
Targeting strategies vary by industry. For instance, in retail, businesses often use demographic targeting to reach specific age groups.
Can you give me more examples?
Sure! In healthcare, targeting can involve geographic segmentation to reach patients in specific areas. In tech, behavioral targeting is common to engage users based on their online activity.
What about the automotive industry?
In the automotive industry, targeting often focuses on psychographics, such as lifestyle and values, to appeal to different consumer segments.
How do companies decide on their targeting strategies?
Companies typically analyze market research, customer data, and industry trends to determine the most effective targeting strategies.
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