What are some examples of successful transmedia campaigns?
An example of an AI chatbot conversation about transmedia campaigns and their effectiveness.
What are some examples of successful transmedia campaigns?
Some successful transmedia campaigns include "The Dark Knight" and "Coca-Cola's Happiness Factory." They engaged audiences across multiple platforms.
How did these campaigns engage their audiences?
"The Dark Knight" used viral marketing, interactive websites, and social media to create buzz. "Coca-Cola's Happiness Factory" featured animated shorts and interactive experiences.
What platforms were used in these campaigns?
They utilized platforms like social media, websites, mobile apps, and even live events to create a cohesive narrative.
Can you give me more recent examples?
Sure! Recent examples include the "Stranger Things" campaign and "Marvel's Avengers" game, which used social media, games, and web series.
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