What are some examples of transmedia marketing campaigns?

What are some examples of transmedia marketing campaigns?

Transmedia marketing campaigns use multiple platforms to tell a cohesive story. A great example is the "The Dark Knight" campaign, which included viral videos, websites, and interactive experiences.

Can you tell me more about how "The Dark Knight" campaign worked?

Sure! The campaign included a website called 'Why So Serious?' that featured puzzles and clues, leading fans to real-world events and experiences, creating an immersive narrative.

What other brands have successfully used transmedia marketing?

Brands like Coca-Cola with their 'Share a Coke' campaign and the 'Hunger Games' franchise also effectively used transmedia marketing to engage audiences across various platforms.

How can I create my own transmedia marketing campaign?

Start by defining your core story, then identify different platforms where you can expand that story. Engage your audience through interactive content and encourage them to participate.