What are some examples of transmedia marketing in 2023?

What are some examples of transmedia marketing in 2023?

In 2023, brands like Netflix and Coca-Cola have effectively used transmedia marketing. For instance, Netflix's "Stranger Things" launched an interactive website, social media campaigns, and even a mobile game to engage fans across multiple platforms.

Can you give me more details about Netflix's campaign?

Sure! Netflix created an immersive experience for "Stranger Things" by integrating a retro-themed website, social media challenges, and a mobile game that allowed fans to explore the show's universe, enhancing viewer engagement.

What about Coca-Cola's approach?

Coca-Cola's campaign involved a series of short films, social media interactions, and augmented reality experiences that encouraged consumers to share their own stories, creating a community around the brand.

How do these strategies benefit the brands?

These strategies enhance brand visibility, foster community engagement, and create a more immersive experience, leading to increased customer loyalty and sales.