What are some examples of vision and mission statements?

What are some examples of vision and mission statements?

Vision statements outline what an organization wants to achieve in the future, while mission statements define its purpose. For example, Google's vision is "to provide access to the world's information in one click," and its mission is "to organize the world's information and make it universally accessible and useful."

Can you give me more examples from different industries?

Sure! For a non-profit, the vision might be "a world where every child has access to education," and the mission could be "to empower children through education and resources." In the tech industry, Apple's vision is "to create the best products on earth, and to leave the world better than we found it," while their mission focuses on innovation and user experience.

How do I create my own vision and mission statement?

Start by identifying your core values and what you want to achieve. For your vision, think about the long-term impact you want to make. For your mission, focus on your current purpose and how you plan to achieve your vision.

What should I avoid when writing these statements?

Avoid vague language and clichés. Be specific and ensure that your statements reflect your organization's unique identity and goals.