What are the key performance metrics for Facebook ads?
An example of an AI chatbot conversation about Facebook ad performance metrics.
What are the key performance metrics for Facebook ads?
The key performance metrics for Facebook ads include Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), and Return on Ad Spend (ROAS).
How do I calculate the Click-Through Rate?
To calculate the Click-Through Rate (CTR), divide the number of clicks your ad receives by the number of times your ad is shown (impressions), then multiply by 100 to get a percentage.
What is a good CTR for Facebook ads?
A good CTR for Facebook ads typically ranges from 0.5% to 1.5%, but this can vary by industry and campaign goals.
Can you explain what ROAS means?
ROAS stands for Return on Ad Spend. It measures the revenue generated for every dollar spent on advertising. A ROAS of 4:1 means you earn $4 for every $1 spent.
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