How can I optimize my Facebook ads campaign for better results?
To optimize your Facebook ads, start by defining clear objectives, targeting the right audience, and testing different ad formats.
What metrics should I focus on to measure success?
Key metrics include click-through rate (CTR), conversion rate, cost per conversion, and return on ad spend (ROAS).
How often should I update my ad creatives?
It's good practice to refresh your ad creatives every 1-2 weeks to avoid ad fatigue and keep your audience engaged.
Can you suggest some targeting strategies?
Consider using lookalike audiences, retargeting past visitors, and segmenting your audience based on interests and behaviors.
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