What are the key performance metrics for Facebook ads?
The key performance metrics for Facebook ads include CTR, CPC, CPM, conversion rate, and ROAS.
Can you explain what CTR and CPC mean?
Sure! CTR (Click-Through Rate) measures the percentage of people who click on your ad after seeing it. CPC (Cost Per Click) is the amount you pay for each click on your ad.
How can I improve my ad's conversion rate?
To improve your ad's conversion rate, focus on targeting the right audience, optimizing your ad copy, and using compelling visuals.
What is a good ROAS for Facebook ads?
A good ROAS (Return on Ad Spend) typically ranges from 4:1 to 10:1, meaning for every dollar spent, you should aim to earn four to ten dollars in revenue.
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