What are the main differences between Facebook Ads and Google Ads?
Facebook Ads focus on social engagement and targeting users based on interests, while Google Ads target users based on search intent.
Which platform is better for driving sales?
It depends on your business model. Google Ads can be more effective for direct sales, while Facebook Ads are great for brand awareness.
Can I use both platforms together?
Absolutely! Many businesses use both to maximize their reach and effectiveness in different stages of the customer journey.
What budget should I allocate for each?
A common approach is to start with a 70/30 split, allocating 70% to Google Ads and 30% to Facebook Ads, then adjust based on performance.
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