What are the key factors influencing consumer behavior?
Key factors include psychological, social, cultural, and personal influences that affect purchasing decisions.
Can you explain how social factors impact consumer behavior?
Social factors like family, friends, and social media can shape preferences and influence buying choices.
What role does advertising play in consumer behavior?
Advertising can create awareness, shape perceptions, and influence emotions, ultimately driving consumer decisions.
Are there any cultural factors that affect consumer behavior?
Yes, cultural factors such as values, beliefs, and traditions significantly influence consumer preferences and behaviors.
How do personal factors like age and income affect buying decisions?
Personal factors like age, income, and lifestyle can determine what products consumers consider and how much they are willing to spend.
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