What are some famous social media crises and their impacts?

What are some famous social media crises and their impacts?

Some famous social media crises include the United Airlines incident in 2017, where a passenger was forcibly removed from a flight, leading to widespread outrage and a significant drop in stock prices.

How did the companies respond to these crises?

In the United Airlines case, the CEO initially issued a statement that was criticized for being insufficient. Eventually, he apologized and the company implemented new policies to prevent similar incidents.

What lessons can businesses learn from these crises?

Businesses can learn the importance of timely and empathetic communication, the need for crisis management plans, and the impact of social media on public perception.

Can you give another example of a social media crisis?

Sure! The Pepsi ad featuring Kendall Jenner in 2017 faced backlash for trivializing social justice movements, leading to its quick withdrawal and public apology.