What are some famous sponsorship failures?
Some famous sponsorship failures include Pepsi's partnership with Kendall Jenner and the disastrous Fyre Festival.
What went wrong with the Fyre Festival sponsorship?
The Fyre Festival promised luxury but delivered chaos, leading to lawsuits and a damaged reputation for its sponsors.
Can you give me more examples of failed sponsorships?
Sure! Other examples include the NFL's partnership with the controversial rapper, and the backlash against Nike's Colin Kaepernick ad.
What lessons can brands learn from these failures?
Brands should ensure authenticity, understand their audience, and be prepared for potential backlash when choosing sponsorships.
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