What is the difference between feature flags and A/B testing?

What is the difference between feature flags and A/B testing?

Feature flags allow you to enable or disable features in your application without deploying new code, while A/B testing is a method to compare two versions of a webpage or app to see which performs better.

Can you give me an example of when to use each?

Sure! Use feature flags when you want to test a new feature with a subset of users before a full rollout. Use A/B testing to evaluate different designs or content to see which one leads to higher conversion rates.

Are there any risks associated with using feature flags?

Yes, if not managed properly, feature flags can lead to technical debt and complexity in your codebase. It's important to clean up unused flags regularly.

How do I implement A/B testing in my app?

You can implement A/B testing by using tools like Google Optimize or Optimizely, which allow you to create variations of your app and track user interactions.