What is the difference between feature flags and A/B testing?

What is the difference between feature flags and A/B testing?

Feature flags allow you to enable or disable features in your application without deploying new code, while A/B testing is a method to compare two versions of a webpage or app to see which performs better.

Can you give me an example of how each is used?

Sure! For feature flags, a company might roll out a new payment option to a small group of users first. For A/B testing, they might show half of their users a blue button and the other half a green button to see which one gets more clicks.

Which one is better for user experience?

It depends on your goals. Feature flags are great for gradual rollouts and minimizing risk, while A/B testing is excellent for optimizing user experience based on data.

Can I use both together?

Absolutely! You can use feature flags to control which users see the A/B test variations, allowing for more controlled experiments.