What are some effective audience targeting strategies in Firebase?

What are some effective audience targeting strategies in Firebase?

Firebase offers several audience targeting strategies, including user segmentation, event-based targeting, and predictive audiences.

Can you explain user segmentation in more detail?

User segmentation involves dividing your audience into distinct groups based on demographics, behavior, or interests to tailor your marketing efforts.

What is event-based targeting?

Event-based targeting allows you to create audiences based on specific actions users take within your app, like completing a purchase or signing up.

How can predictive audiences improve my marketing?

Predictive audiences use machine learning to identify users likely to convert, helping you focus your marketing on high-potential segments.