What are the differences between fixed pricing and variable pricing?
Fixed pricing means the price remains constant regardless of market conditions, while variable pricing can change based on demand.
Can you give me examples of when to use each pricing strategy?
Sure! Fixed pricing is often used in subscription services, while variable pricing is common in airline tickets.
What are the advantages of using variable pricing?
Variable pricing can maximize revenue during high demand periods and attract price-sensitive customers during low demand.
Are there any risks associated with variable pricing?
Yes, it can lead to customer dissatisfaction if prices fluctuate too much, and it may require more complex management.
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