How can I effectively moderate a focus group?

How can I effectively moderate a focus group?

To effectively moderate a focus group, start by preparing a clear agenda and set of questions. Ensure a comfortable environment for participants.

What techniques can I use to encourage participation?

You can use techniques like open-ended questions, active listening, and prompting quieter participants to share their thoughts.

How do I handle dominant participants?

Address dominant participants by politely redirecting the conversation, encouraging others to share their views, and setting ground rules at the start.

What should I do if the discussion goes off-topic?

If the discussion strays, gently steer it back by summarizing what was said and linking it to the agenda or main questions.

How do I analyze the feedback from the focus group?

Analyze feedback by identifying common themes, categorizing responses, and summarizing key insights to inform your conclusions.